Privacy Policy

Introduction

This Privacy Policy explains how we collect, use, store and protect your personal data when you visit our website or use our services. We are committed to protecting your privacy and ensuring transparency in all our data processing activities.

Our registered address is 2 Mariana Close, Chellaston, Derby, England, DE73 5AW. You may contact us at [email protected] or by telephone on +44 1332 580 912 regarding any privacy matters.

This policy complies with the General Data Protection Regulation (GDPR) and UK GDPR. By using our website, you acknowledge that you have read and understood this Privacy Policy.

Cookie Categories

We use cookies and similar tracking technologies on our website. Cookies are divided into three mandatory categories, each serving distinct purposes and governed by different consent requirements.

Marketing Cookies: Detailed Disclosure

Our use of marketing and advertising cookies is governed by strict consent requirements and full transparency obligations. The following disclosures apply to all marketing cookie activities on this website.

Third-Party Advertisement Serving

Third-party vendors, including Google, use cookies to serve advertisements based on a user's previous visits to this website and other sites on the internet. This practice is commonly known as interest-based advertising or remarketing.

Advertising Partners

We work with advertising partners such as Google and Meta to deliver advertisements tailored to your interests across various websites and platforms. These partners use cookies and similar technologies to understand your browsing behaviour and show you relevant advertisements.

Remarketing Services

We use remarketing services to advertise to previous visitors of our website. After visiting our site, you may see our advertisements on other websites, applications or platforms you visit. This allows us to present relevant offers and remind you of our products and services.

Google Services and Display Network

Advertisements may appear across Google services including YouTube, Gmail and the Google Display Network. These advertisements are delivered based on your previous interactions with our website and your broader online activity.

Tracking Technologies in Use

We use the following tracking technologies on this website to support advertising and analytics activities:

• Cookies, both first-party and third-party
• Tracking pixels, including Google Ads tag and gtag.js
• Meta Pixel for Facebook and Instagram advertising
• Device identifiers such as browser fingerprints and IP addresses
• Conversion event tags to measure specific user actions

Advertising Measurement and Conversion Tracking

We use conversion tracking to understand which advertisements lead to actions on our website, such as form submissions, telephone calls or purchases. This allows us to measure campaign effectiveness and allocate our marketing budget appropriately. Conversion data may be shared with Google Ads and Meta for optimization purposes.

Technologies Active on This Site

The following advertising and analytics technologies are currently active on this website:

• Google Ads (gtag.js and Google Tag Manager)
• Google Analytics 4
• Google Remarketing Tag
• Meta Pixel for Facebook and Instagram

Opting Out of Personalized Advertising

You may opt out of personalized advertising at any time through the following channels:

• Google Ads Settings: https://adssettings.google.com
• Your Online Choices (EU): https://www.youronlinechoices.eu
• Network Advertising Initiative: https://optout.networkadvertising.org
• Digital Advertising Alliance: https://optout.aboutads.info

Opting out does not remove advertisements entirely. You will continue to see non-personalized advertisements, but they will not be tailored to your interests based on your browsing history.

Cookie Preference Management

A clearly visible link labelled "Manage cookie preferences" appears in the footer of every page on this website. Clicking this link will open the cookie consent panel, where you can accept or reject each category of cookies independently. Essential cookies cannot be disabled as they are necessary for site functionality.

Consent Requirements

Cookie Consent Banner

When you first visit our website, a cookie consent banner appears offering three options: "Accept All Cookies", "Reject Non-Essential Cookies" and "Manage Preferences".

Analytics and marketing cookies are not activated until you explicitly accept them by clicking "Accept All Cookies" or by enabling them individually through the "Manage Preferences" panel. Essential cookies are activated automatically as they are strictly necessary for the website to function.

The banner is dismissible without accepting. If you close the banner without making a selection, only essential cookies will be active. The banner links directly to this Privacy Policy to ensure you have all necessary information before making your choice.

Consent Statement

By clicking "Accept All Cookies", you consent to the storing of cookies on your device for analytics and advertising purposes, including personalized advertising delivered by Google and Meta. You may withdraw consent at any time through the cookie preferences panel without affecting the lawfulness of processing that occurred before withdrawal.

EEA and UK Users

Users in the European Economic Area and the United Kingdom receive this consent notice in compliance with the General Data Protection Regulation (GDPR) and UK GDPR. Marketing and analytics cookies are activated solely after explicit, informed and freely given consent under GDPR Article 6(1)(a). Consent is recorded with a timestamp and may be audited upon request.

Withdrawal of Consent

You may withdraw consent at any time by clicking "Manage cookie preferences" in the website footer or by clearing cookies via your browser settings. Withdrawal does not affect processing that occurred while consent was valid. Once consent is withdrawn, all non-essential cookies will cease to function and will be deleted from your device.

Data Sharing with Advertising Partners

We share certain data with advertising partners for campaign delivery and measurement. Recipients and the data categories shared include:

We do not sell personal data. All transfers to Google and Meta operate under Standard Contractual Clauses where applicable. Data is processed for advertisement targeting and campaign measurement only and is not resold to unaffiliated third parties.

Google and Meta may use this data across their own platforms in accordance with their respective policies. We encourage users to review those policies directly.

Lead Forms and Contact Requests

When you submit a contact form, request information about our products or register interest in our services, we collect the information you provide. This typically includes your full name, email address, telephone number and your message or enquiry.

Legal Basis for Processing

The legal basis for processing this data is consent under GDPR Article 6(1)(a). Where a service relationship exists or is being negotiated, we also rely on performance of a contract under GDPR Article 6(1)(b).

Data Retention

Form submission data is retained for up to 2 years from the date of submission, unless a longer period is required by applicable law or legitimate business needs. You may request deletion of your data at any time by contacting us at [email protected].

Privacy Policy Link

A link to this Privacy Policy appears adjacent to every submission button on this site. Submitting a form constitutes acknowledgment of this policy. By submitting your information, you confirm that you have read and understood how we will use your data.

Google Services: Full Disclosure

This website uses the following Google services:

Google Analytics 4

Google Analytics 4 collects anonymized usage data, device information and behavioural signals to help us understand how visitors use our website. IP anonymization is enabled to protect user privacy. Data retention is set to 14 months.

Users may opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on available at: https://tools.google.com/dlpage/gaoptout

Google Ads Conversion Tracking

This service records when a user completes a defined action, such as submitting a form, making a telephone call or completing a purchase, after clicking one of our advertisements. This data is used solely for measuring advertisement campaign performance and optimizing our marketing spend.

Google Remarketing

Google Remarketing allows us to show advertisements to previous visitors across Google's network. Remarketing lists are not created from sensitive data categories such as health, finance, religion or sexual orientation. All remarketing activities comply with Google's advertising policies.

Google Tag Manager

Google Tag Manager deploys tracking tags on our behalf. No personal data is collected by Google Tag Manager itself; it acts as a container for the tags listed above, enabling efficient management of website analytics and marketing tools.

Google's advertising products are governed by their Advertising Privacy Policy, available at: https://policies.google.com/technologies/ads

Meta Advertising Services: Full Disclosure

This website uses the Meta Pixel to measure the effectiveness of our advertising on Facebook and Instagram. The pixel may record:

• Page views and time spent on site
• Specific conversion events such as form submissions or purchases
• Custom audience membership for retargeting purposes

We do not use the Meta Pixel to collect sensitive personal data, nor to target users based on health status, financial situation, religion, political views, sexual orientation or any other special-category attribute prohibited under Meta's advertising policies.

Meta acts as an independent data controller for data collected via its Pixel and processed within its own platform. Refer to Meta's Data Policy at: https://www.facebook.com/privacy/policy

To manage your advertisement preferences on Meta platforms, visit: https://www.facebook.com/adpreferences/

Prohibited Content Self-Declaration

This website does not promote, sell or facilitate access to prohibited product or service categories including but not limited to: weapons, controlled substances, counterfeit goods, unlicensed gambling services, adult content or services that make misleading health or financial claims.

All advertising conducted through Google Ads and Meta Ads complies with the respective platform policies in full. We maintain strict adherence to advertising standards and ethical business practices.

Landing Page Integrity Statement

The content of this website accurately represents the products and services advertised. No bait-and-switch practices are employed. The experience delivered to users arriving from paid advertisements is identical to the experience for all other visitors.

Cloaking, automatic redirects and content variation by traffic source are not used on this website. All visitors, regardless of how they found us, see the same honest and transparent information about our products and services.

Children's Privacy

This website is not directed at individuals under the age of 16. We do not knowingly collect personal data from minors. If we discover that data has been collected from a person under 16 without verifiable parental consent, we will delete it promptly.

Contact us at [email protected] if you believe we have received data from a minor. We will investigate and take appropriate action immediately.

International Data Transfers

Personal data collected through this website may be transferred to and processed in countries outside the European Economic Area, including the United States, where Google LLC and Meta Platforms, Inc. are based.

These transfers are conducted under Standard Contractual Clauses approved by the European Commission, which provide appropriate safeguards for personal data. A copy of the applicable Standard Contractual Clauses can be requested by contacting us directly at [email protected].

Your Rights Under GDPR

If you are located in the European Economic Area or the United Kingdom, you have the following rights under GDPR Articles 15 to 22:

• Access (Article 15): Request a copy of data we hold about you
• Rectification (Article 16): Correct inaccurate or incomplete data
• Erasure (Article 17): Request deletion of your data, also known as the "right to be forgotten"
• Restriction (Article 18): Limit how we process your data
• Portability (Article 20): Receive your data in a structured, machine-readable format
• Objection (Article 21): Object to processing based on legitimate interest
• Withdraw Consent (Article 7.3): Revoke consent at any time without penalty

To exercise any of these rights, email us at [email protected] or write to us at 2 Mariana Close, Chellaston, Derby, England, DE73 5AW. We will respond within 30 days of receiving your request.

You also have the right to lodge a complaint with your local supervisory authority. EU users may contact their national data protection authority listed at: https://edpb.europa.eu. UK users may contact the Information Commissioner's Office at: https://ico.org.uk

What Data We Collect

We collect the following categories of personal data through this website:

• Full name
• Email address
• Telephone number
• IP address
• Browser type and version
• Device type and operating system
• Cookies and tracking identifiers
• Usage data, including pages visited, time on site and click paths
• Form submission content
• Conversion events such as form submits, calls and purchases

The specific data collected depends on how you interact with our website. Not all data categories are collected from every visitor.

Legal Basis for Processing

We process your personal data under the following legal bases as defined in GDPR Article 6:

Data Retention Periods

We retain different categories of data for specific periods, depending on the purpose for which it was collected and legal requirements:

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology or legal requirements. Any changes will be posted on this page with an updated "Last Updated" date at the top.

Material changes that affect how we handle your personal data will be notified via a prominent banner on our homepage at least 14 days before taking effect. We encourage you to review this policy periodically.

Contact Information

If you have any questions, concerns or requests regarding this Privacy Policy or how we handle your personal data, please contact us: