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Cookie Policy

Last Updated: 12 February 2026

Introduction

This Cookie Policy explains how we use cookies and similar tracking technologies on our website. By using our website, you consent to the use of cookies in accordance with this policy and our Privacy Policy.

Cookies are small text files that are placed on your device when you visit a website. They are widely used to make websites work more efficiently and to provide information to website owners about how visitors interact with their sites.

What Are Cookies

Cookies are small data files that are placed on your computer or mobile device when you visit a website. Cookies serve different purposes and help website owners understand how their sites are being used, improve user experience, and deliver relevant content and advertising.

Most web browsers automatically accept cookies, but you can usually modify your browser settings to decline cookies if you prefer. However, this may prevent you from taking full advantage of our website.

Cookie Categories

We divide cookies into three categories based on their purpose and your control over them:

1. Essential Cookies

Purpose: These cookies are necessary for the website to function properly. They enable core functionality such as security, network management, and accessibility. Without these cookies, services you have requested cannot be provided.

Examples:

  • session_id – maintains your session as you navigate through the site
  • csrf_token – protects against cross-site request forgery attacks
  • cookie_consent_status – stores your cookie preference choices

Consent Required: No – these cookies are activated automatically as they are essential for the website to function.

Retention Period: Session duration or up to twelve months for preference storage.

2. Analytics Cookies

Purpose: These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. This data helps us improve the website and better understand visitor needs.

Tools Used: Google Analytics 4

Examples:

  • _ga – distinguishes unique users
  • _ga_XXXXXXX – maintains session state for Google Analytics 4
  • _gid – distinguishes users for 24 hours
  • _gat – throttles request rate

Consent Required: Yes – these cookies are activated only after you accept them through our cookie banner.

Retention Period: Up to fourteen months.

3. Marketing and Advertising Cookies

Purpose: These cookies are used to deliver advertisements that are relevant to you and your interests. They also help us measure the effectiveness of our advertising campaigns and limit the number of times you see an advertisement.

Consent Required: Yes – these cookies are activated only after you accept them through our cookie banner.

Retention Period: Up to 540 days (Google Ads default retention period).

Third-Party Services: We work with the following advertising partners:

  • Google Ads (conversion tracking and remarketing)
  • Meta Platforms (Facebook and Instagram advertising)

Marketing Cookies — Detailed Disclosures

When you consent to marketing cookies, the following practices apply:

Third-Party Ad Serving

Third-party vendors, including Google, use cookies to serve ads based on a user's previous visits to this website and other sites on the internet. This allows us to show you relevant advertisements when you browse other websites.

Advertising Partners

We may work with advertising partners such as Google and Meta to deliver advertisements tailored to your interests across various websites and platforms. These partners use cookies and similar technologies to collect data about your browsing behaviour.

Remarketing

We may use remarketing services to advertise to previous visitors of our website. After visiting our site, you may see our ads on other websites, apps, or platforms you visit. This is a common practice that helps us stay connected with visitors who have shown interest in our products.

YouTube and Display Network

Advertisements may appear across Google services including YouTube, Gmail, and the Google Display Network. These placements are managed through Google Ads and are subject to your advertising preferences.

Tracking Technologies

We use the following tracking technologies on this website:

  • Cookies (first-party and third-party)
  • Tracking pixels (Google Ads tag / gtag.js, Meta Pixel)
  • Device identifiers (browser fingerprint, IP address)
  • Conversion event tags

Advertising Measurement

We use conversion tracking to understand which advertisements lead to actions on our website such as form submissions, calls, or purchases. This allows us to measure campaign effectiveness and allocate budget appropriately. Conversion data may be shared with Google Ads and Meta for this purpose.

Technologies in Use

Advertising and analytics technologies active on this site include:

  • Google Ads (gtag.js / Google Tag Manager)
  • Google Analytics 4
  • Google Remarketing Tag
  • Meta Pixel (Facebook / Instagram)

Your Cookie Choices

You have full control over which cookies are placed on your device. When you first visit our website, you will see a cookie consent banner offering you three choices:

  • Accept All: Consents to all cookie categories including essential, analytics, and marketing cookies.
  • Reject Non-Essential: Only essential cookies will be activated. Analytics and marketing cookies will be blocked.
  • Manage Preferences: Opens a detailed panel where you can accept or reject analytics and marketing cookies individually.

Your choice is stored in your browser for twelve months. You can change your preference at any time by clicking the "Manage cookie preferences" link in our website footer.

Consent Requirements

By clicking "Accept All Cookies", you consent to the storing of cookies on your device for analytics and advertising purposes, including personalised advertising delivered by Google and Meta. You may withdraw consent at any time through the cookie preferences panel without affecting the lawfulness of processing that occurred before withdrawal.

EEA and UK Users

Users in the European Economic Area and the United Kingdom receive this consent notice in compliance with the General Data Protection Regulation (GDPR) and UK GDPR. Marketing and analytics cookies are activated solely after explicit, informed, freely given consent under GDPR Article 6(1)(a). Consent is recorded with a timestamp and may be audited upon request.

Withdrawal of Consent

You may withdraw consent at any time by clicking "Manage cookie preferences" in the website footer, or by clearing cookies via your browser settings. Withdrawal does not affect processing that occurred while consent was valid.

Opting Out of Personalised Advertising

You may opt out of personalised advertising at any time through the following channels:

Opting out does not remove ads entirely. You will continue to see non-personalised advertisements, but they will not be tailored to your interests.

Browser Controls

Most web browsers allow you to control cookies through their settings. You can set your browser to refuse cookies or to alert you when cookies are being sent. The following links provide guidance for popular browsers:

  • Google Chrome: Settings → Privacy and security → Cookies and other site data
  • Mozilla Firefox: Options → Privacy & Security → Cookies and Site Data
  • Safari: Preferences → Privacy → Cookies and website data
  • Microsoft Edge: Settings → Cookies and site permissions

Please note that blocking all cookies may impact your ability to use certain features of our website.

Google Analytics Opt-Out

You may opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on, available at: https://tools.google.com/dlpage/gaoptout

This add-on prevents the Google Analytics JavaScript from sharing information with Google Analytics about your visit activity.

Data Sharing with Advertising Partners

We share certain data with advertising partners for campaign delivery and measurement. Recipients and the data categories shared include:

We do not sell personal data. All transfers to Google and Meta operate under Standard Contractual Clauses where applicable. Data is processed for ad targeting and campaign measurement only and is not resold to unaffiliated third parties.

Google and Meta may use this data across their own platforms in accordance with their respective policies. We encourage users to review those policies directly.

Children's Privacy

This website is not directed at individuals under the age of sixteen. We do not knowingly collect personal data from minors. If we discover that data has been collected from a person under sixteen without verifiable parental consent, we will delete it promptly. Contact us at the address provided below if you believe we have received data from a minor.

International Data Transfers

Personal data collected through cookies may be transferred to and processed in countries outside the European Economic Area, including the United States, where Google LLC and Meta Platforms, Inc. are based.

These transfers are conducted under Standard Contractual Clauses (SCCs) approved by the European Commission, which provide appropriate safeguards for personal data. A copy of the applicable SCCs can be requested by contacting us directly.

Updates to This Policy

We may update this Cookie Policy from time to time to reflect changes in our practices or for legal, operational, or regulatory reasons. Any changes will be posted on this page with an updated "Last Updated" date at the top.

We encourage you to review this policy periodically to stay informed about how we use cookies. Significant changes will be communicated via a notice on our homepage for at least fourteen days before taking effect.

Contact Us

If you have any questions or concerns about our use of cookies, please contact us:

Email: [email protected]

Phone: +44 1332 580 912

Address: 2 Mariana Close, Chellaston, Derby, England, DE73 5AW